// e4eTicker v1.4 // &copy; Stuart Elmore (c/o Bluestone Creative) // 09/02/2010 <- Plus Added LinkElement Feature
	
	$.fn.e4eTicker = function(){
		if($(this).length === 0) return;
		var thisTicker = this, options = arguments[0] || {};
		this.defaults = {
			pauseTime: 5000,
			speed: 25,
			loading: false,
			preHTML: '',
			postHTML: '',
			animation: false, // fade | slide
			linkElement: false // dom element
		};
		this.tickerElem = $(this);
		this.linkArr = [];
		this.dataArr = [];
		this.tickerCounter = 0;
		this.tickerChar = 0;
		this.partHTML = false;
		this.isLink = false;
		this.isB = false;
		this.isStrong = false;
		this.isI = false;
		this.isEm = false;
		$.extend(this.defaults, options);
		if(this.tickerElem.children('li').length === 0){
			return thisTicker.tickerElem;
		}
		this.tickerElem.children('li').each(function(){
			thisTicker.linkArr.push($(this).children('a').attr('href'));
			if (thisTicker.defaults.linkElement !== false) {
				var strLinkStripped = $(this).children('a').html();
				$(this).html(strLinkStripped);
			}
			thisTicker.dataArr.push($(this).html());
		});
		this.tickerRotator = function(){
			thisTicker.tickerElem.html($('<li />').append('&nbsp'));
			if(thisTicker.tickerCounter == thisTicker.dataArr.length) thisTicker.tickerCounter = 0;
			thisTicker.tickerChar = 0;
			if (thisTicker.defaults.linkElement != '') {
				$(thisTicker.defaults.linkElement).attr('href', thisTicker.linkArr[thisTicker.tickerCounter])
			}
			thisTicker.writeOut(thisTicker.dataArr[thisTicker.tickerCounter]);
		};
		this.writeOut = function(dataString){
			var writeChar = dataString.substr(thisTicker.tickerChar, 1), writeOut = '';
			if(writeChar == '<'){
				thisTicker.partHTML = true;
			}else if(writeChar == '>'){
				thisTicker.partHTML = false;
			}
			if(dataString.substr(thisTicker.tickerChar, 2) == '<a'){
				thisTicker.isLink = true;
			}
			if(dataString.substr(thisTicker.tickerChar, 2) == '<A'){
				thisTicker.isLink = true;
			}
			if(thisTicker.isLink === true){
				if(dataString.substr(thisTicker.tickerChar, 3) == '</a' || dataString.substr(thisTicker.tickerChar, 3) == '</A') thisTicker.isLink = false;
			}
			if(dataString.substr(thisTicker.tickerChar, 2) == '<b' || dataString.substr(thisTicker.tickerChar, 2) == '<B'){
				thisTicker.isB = true;
			}
			if(thisTicker.isB === true){
				if(dataString.substr(thisTicker.tickerChar, 3) == '</b' || dataString.substr(thisTicker.tickerChar, 3) == '</B') thisTicker.isB = false;
			}
			if(dataString.substr(thisTicker.tickerChar, 7) == '<strong' || dataString.substr(thisTicker.tickerChar, 7) == '<STRONG'){
				thisTicker.isStrong = true;
			}
			if(thisTicker.isStrong === true){
				if(dataString.substr(thisTicker.tickerChar, 3) == '</strong' || dataString.substr(thisTicker.tickerChar, 8) == '</STRONG') thisTicker.isStrong = false;
			}
			if(dataString.substr(thisTicker.tickerChar, 2) == '<i' || dataString.substr(thisTicker.tickerChar, 2) == '<I'){
				thisTicker.isI = true;
			}
			if(thisTicker.isI === true){
				if(dataString.substr(thisTicker.tickerChar, 3) == '</i' || dataString.substr(thisTicker.tickerChar, 3) == '</I') thisTicker.isI = false;
			}
			if(dataString.substr(thisTicker.tickerChar, 3) == '<em' || dataString.substr(thisTicker.tickerChar, 3) == '<EM'){
				thisTicker.isEm = true;
			}
			if(thisTicker.isEm === true){
				if(dataString.substr(thisTicker.tickerChar, 3) == '</em' || dataString.substr(thisTicker.tickerChar, 4) == '</EM') thisTicker.isEm = false;
			}
			thisTicker.tickerChar++
			writeOut = (thisTicker.defaults.preHTML == '' ? '&nbsp;' : '');
			if(thisTicker.partHTML === false){
				if(thisTicker.defaults.animation === false){
					writeOut += thisTicker.defaults.preHTML + dataString.substr(0, thisTicker.tickerChar);
				}else{
					writeOut = '<span class="e4eTicker_preAnimate">' + writeOut + thisTicker.defaults.preHTML + (dataString.substr(0, (thisTicker.tickerChar -1))) + '</span><span class="e4eTicker_animate" style="display:none;">' + (dataString.substr((thisTicker.tickerChar -1), 1)  == ' ' ? '&nbsp;' : dataString.substr((thisTicker.tickerChar -1), 1)) + '</span>';
				}
			}
			writeOut += (thisTicker.tickerChar < dataString.length ? (thisTicker.defaults.loading !== false ? thisTicker.defaults.loading : '') : '');
			if(thisTicker.partHTML === false){
				if(thisTicker.isLink === true){
					if($.browser.msie){
						writeOut += '</A>';
					}else{
						writeOut += '</a>';
					}
				}
			}
			if(thisTicker.partHTML === false){
				if(thisTicker.isB === true){
					writeOut += '</b>';
				}
			}
			if(thisTicker.partHTML === false){
				if(thisTicker.isStrong === true){
					writeOut += '</strong>';
				}
			}
			if(thisTicker.partHTML === false){
				if(thisTicker.isI === true){
					writeOut += '</i>';
				}
			}
			if(thisTicker.partHTML === false){
				if(thisTicker.isEm === true){
					writeOut += '</em>';
				}
			}
			writeOut += thisTicker.defaults.postHTML;
			if(thisTicker.partHTML === false){
				if(thisTicker.defaults.animation !== false){
					writeOut += '<span class="e4eTicker_postAnimate"></span>';
				}
			}
			$('li',thisTicker.tickerElem).html(writeOut);
			if(thisTicker.tickerChar < (dataString.length + 1)){
				if(thisTicker.partHTML === true){
					thisTicker.writeOut(dataString)
				}else{
					if(thisTicker.defaults.animation === false){
						window.setTimeout(function(){
							thisTicker.writeOut(dataString);
						}, thisTicker.defaults.speed)
					}else{
						if(thisTicker.defaults.animation == 'slide'){
							$('li .e4eTicker_preAnimate', thisTicker.tickerElem).css({display:'block', float:'left'});
							$('li .e4eTicker_postAnimate', thisTicker.tickerElem).css({display:'block', clear:'both'});
							$('li .e4eTicker_animate', thisTicker.tickerElem).css({float:'left'}).slideDown(thisTicker.defaults.speed, function(){
							thisTicker.writeOut(dataString);
							});
						}else{
							$('li .e4eTicker_animate', thisTicker.tickerElem).css({opacity:0}).show().animate({opacity:1},thisTicker.defaults.speed, function(){
								thisTicker.writeOut(dataString);
							});
						}
					}
				}
			}else{
				thisTicker.tickerChar = 0;
				thisTicker.tickerCounter++;
				window.setTimeout(function(){thisTicker.tickerRotator();},thisTicker.defaults.pauseTime);
			}
		};
		this.tickerRotator();
	};